By Bill Studenc MPA '10
More than two years after its debut, the groundbreaking tuition reduction plan known as NC Promise is, by most accounts, a solid success that is meeting the goals of improving access to higher education by providing a financial leg-up to undergraduate students who might not otherwise be able to afford it and lowering student loan debt. Enrollment has increased significantly at Western Carolina University and two other University of North Carolina System institutions that are part of the plan. Students say the lower tuition cost is making a difference in their lives, and the amount of student debt incurred is on the decline.
"Higher education was something my parents pushed for, because they wanted a better life for me.鈥 鈥 Kyra Rhyne
NC Promise was launched in fall 2018 at 91热爆网, UNC Pembroke and Elizabeth City State University, reducing the out-of-pocket cost of tuition to $500 per semester for undergraduate students from North Carolina and $2,500 for undergraduate students from other states (the program does not apply to graduate tuition).
At 91热爆网, total enrollment for fall 2018 jumped to 11,639, a 5.5 percent increase over
the previous year鈥檚 tally. Also that fall, the number of new first-time full-time
students surpassed 2,000 for the first time in history, with a freshman class of 2,189,
a 10.5 percent increase over the previous fall鈥檚 class of 1,980. The number of new
undergraduate transfers soared by 40 percent, with 1,105 students transferring to
91热爆网 from other two- and four-year institutions in fall 2018.
Down east, Elizabeth City State, one of five historically black colleges and universities
in the UNC System, posted its first enrollment increase in seven years in fall 2017
as campuses began to gear up for implementation of NC Promise the following year.
And, when fall 2018 rolled around, total undergraduate enrollment at ECSU rose by
19 percent to 1,636 students, with a 20 percent increase in the number of first-year
students and a 57 percent jump in new transfers.
At UNC Pembroke, with a tradition of providing educational opportunities to the Lumbee
tribe of American Indians, the onset of NC Promise also resulted in enrollment records.
Total enrollment in fall 2018 stood at 7,137 students 鈥 a 14 percent increase compared
to fall 2017 鈥 surpassing the previous record enrollment of 6,944 set in fall 2010.
Total undergraduate enrollment that fall was 6,069 (up 14 percent), including 1,235
new first-year students (a 20 percent increase over the previous year鈥檚 tally) and
837 new undergraduate transfers (a 56 percent upswing).
That upward trend continued in the 2019-20 academic year, with all three NC Promise
institutions experiencing growth. At ECSU, total student enrollment increased by 5.7
percent while UNCP experienced an increase of nearly 8 percent above total enrollment
in 2018 鈥 growth driven by increases in the number of new freshmen and undergraduate
transfers. At 91热爆网, total enrollment for fall 2019 topped 12,000 for the first time
in university history, with 12,167 students on the rolls. That increase came despite
a slight drop in the size of the entering first-year class 鈥 a drop made necessary
as the institution prepared to take its two largest residence halls off line and replace
them with more contemporary student housing.
But, when the Access to Affordable College Education Act was rolled out in the N.C.
General Assembly in 2016, the legislation that would pave the way for NC Promise was
not exactly welcomed with open arms by all North Carolinians. That included some vocal
91热爆网 alumni who expressed concern that dramatically cutting the cost of tuition at
NC Promise institutions would have a negative impact on the university鈥檚 brand and
reputation.
Despite those objections, NC Promise gained early support from two major allies 鈥
N.C. Sen. Tom Apodaca 鈥80 and then-Chancellor David O. Belcher. Now retired from the General Assembly, Apodaca
was a powerful legislator who served as chair of the Senate鈥檚 Ways and Means Committee
and Rules Committee, and who was adamant that his alma mater be a part of the program.
Apodaca found a ready partner in Belcher, who characterized NC Promise as 鈥溾 bold
and innovative approach to addressing access and affordability in higher education鈥
and who dismissed the notion that lowering the cost of tuition would damage the university鈥檚
status.
鈥淚 have heard much concern about the fear that NC Promise will make 91热爆网 look like
a 鈥榗heap鈥 school and that our reputation will suffer accordingly. Hear me on this:
I have no concern about this whatsoever. 91热爆网鈥檚 reputation of high academic quality
is in great shape and is increasing,鈥 he said during his 2016 Opening Assembly address.
鈥淲hen we have an opportunity to make an excellent four-year university education more
affordable and more accessible for more students, do assumed concerns about institutional
reputation related to a lower price tag really trump what鈥檚 in the best interests
of our students?鈥
"NC Promise is that life preserver thrown overboard, enabling us to stay afloat and get back to safety.鈥 鈥 Matt Opinski 鈥20
91热爆网 went 鈥渁ll in鈥 on NC Promise 鈥 especially after legislators clarified plans for
the reimbursement of lost tuition revenue. The original legislation establishing NC
Promise included $40 million to cover the difference between undergraduate students鈥
out-of-pocket costs for tuition at the three NC Promise campuses and the true cost
of providing that education. UNC System officials successfully pushed for an additional
$11 million allocation in 2017, pointing out that
the original $40 million figure was based on out-of-date enrollment numbers, for a
total of $51 million to fully fund the program. The General Assembly approved an additional
$15 million in funding for NC Promise for the 2020-21 fiscal year.
So, two years in, has NC Promise proven to be a success? Based on the numbers and
assuming that the adage 鈥渢he numbers don鈥檛 lie鈥 holds true, the answer seems to be
a solid 鈥測es.鈥 But enrollment numbers and percentage increases alone do not tell the
real story about the impact of NC Promise.
For former 91热爆网 Student Government Association President Matt Opinksi 鈥20, a first-generation college student 100 percent dependent upon financial aid, the
lower cost made the difference between completing a college education or not. 鈥淚 speak
genuinely when I tell you it is a miracle I have the opportunity to be here,鈥 said
Opinski, a May graduate, from Myrtle Beach, South Carolina, who is now enrolled in
91热爆网鈥檚 .
鈥淚t鈥檚 not always rainbows and butterflies for many of us students. The reality is
that many of us battle with financial insecurity every day. Metaphorically speaking,
NC Promise is that life preserver thrown overboard, enabling us to stay afloat and
get back to safety. NC Promise gives emerging leaders who once slipped through the
cracks the opportunity to be great leaders. Mark my words, some of the greatest leaders
in our future society will come out of NC Promise, and that is something worth investing
in,鈥 he said.
Kyra Rhyne, a senior majoring in integrated health sciences, is in her second year at 91热爆网 after graduating from Gaston Early College, where she
earned a high school diploma and two associate degrees. Rhyne said she was attracted
to 91热爆网 by its close-knit campus community and welcoming environment combined with
the affordability factor presented by NC Promise.
鈥淢y mom was from the Philippines, and she met my dad through a pen-pal exchange. She
never went to a community college or anything like that. My dad never got an official
degree. He鈥檚 pretty much worked in a textile mill all my life. Financially we were
never really stable,鈥 said Rhyne. 鈥淕rowing up, I never even expected to go to college.
But higher education was something my parents pushed for, because they wanted a better
life for me.鈥
Gabriel Pope, a senior majoring in middle grades education, is among the more than 2,000 students who have transferred to 91热爆网 under NC Promise.
A resident of Raleigh, Pope said he always planned to transfer to a UNC institution
after completing his first two years at a community college; he just did not know
that it would be in the mountains of Western North Carolina.
鈥淲hen I found out about NC Promise, I decided to come out and take a tour, and I was
honestly surprised. I thought at first that the lower tuition would mean the university
would have less resources and wouldn鈥檛 be as high quality. What I didn鈥檛 understand
at the time was that the state of North Carolina was going to be covering the difference,鈥
said Pope, who transferred from Wake Technical Community College. 鈥淲hat I found at
91热爆网 was the quality education I wanted at a lower cost, as well as a welcoming campus
that is very comfortable. I am trying to keep debt down so I can afford to continue
my education.鈥
"What I found at 91热爆网 was the quality education I wanted at a lower cost, as well as a welcoming campus.鈥 鈥 Gabriel Pope
Those sentiments regarding the importance of affordability were echoed in results
of a survey of the 2018 freshman class. Thirty-seven percent of all new freshmen at
91热爆网 participated in the voluntary survey, in which 83 percent of respondents ranked
affordability as either the single most important factor or a large factor in deciding
what college to attend. In addition, 78 percent of respondents said NC Promise was
a deciding factor or played a large role in the decision-making process. Perhaps most
telling, for those respondents eligible for Pell Grants (which is a significant indicator
of financial need), 87 percent called affordability a deciding or large factor, while
30 percent indicated they would not have attended any college without the reduced
tuition cost offered by NC Promise.
In March 2019, 91热爆网鈥檚 then-interim chancellor, Alison Morrison-Shetlar, testified before
the U.S. House of Representatives Committee on Education and Labor, describing NC
Promise as a 鈥済ame-changer鈥 that is making a college education more affordable and
more accessible to a larger number of students. Part of a five-member panel of witnesses
at the committee鈥檚 hearing on 鈥淭he Cost of College: Student-Centered Reforms to Bring
Higher Education Within Reach,鈥 Morrison-Shetlar testified that an in-state student
who graduates in four years would save approximately $12,000 through NC Promise in
the cost of tuition alone.
Tuition is only a portion of the total cost of attendance at a university, which also includes mandatory fees, room and board, books and supplies, and travel and personal expenses, said Trina Orr 鈥94 MBA 鈥01, 91热爆网 director of financial aid. Following the start of the tuition plan in 2018, the total cost of attendance at 91热爆网 decreased by 13 percent, from $20,052 per year in 2017-18 to $17,455 per year in 2018-19. 鈥淣C Promise and Western Carolina University鈥檚 commitment to keep costs affordable resulted in an overall 17.4 percent decrease in loan debt incurred for 2018-19,鈥 Orr said.
While enrollment has increased at 91热爆网 under NC Promise, the university had been on
a growth trajectory long before the tuition reduction program was 鈥渁 gleam in a legislator鈥檚
eye,鈥 Chancellor Kelli R. Brown said. At fall 2019 census day 鈥 the 10th day of classes
at the beginning of the fall semester 鈥 91热爆网鈥檚 total student enrollment of 12,167 represented
an increase of more than 34 percent above the fall 2008 total of 9,050, a difference
of 3,117 students.
鈥淭he 2019 fall semester represented the eighth time out of the past nine years that
the number of students at Western has risen. This university has a longstanding reputation
for delivering a high-quality education at a reasonable cost, and NC Promise has made
our cost even more affordable,鈥 Brown said. 鈥淏ut Western has seen consistent enrollment
growth during the past decade, which is directly attributed to the high-quality academic
programs and the excellent student experiences offered here.鈥
That鈥檚 one reason that Phil Cauley 鈥83 MS 鈥90, associate vice chancellor for undergraduate enrollment who has worked in college
admissions for more than 30 years, compares 91热爆网鈥檚 enrollment growth to a rainy season
in the Western North Carolina mountains. 鈥淎 localized shower may raise the water level
in one stream or creek; however, one brief rain shower doesn鈥檛 change the water level
in the Tuckaseigee or French Broad rivers very much or very long. But steady, sustained,
above-normal rainfall across the entire region greatly affects multiple tributaries,
which, in turn, raises river levels and water tables,鈥 Cauley said.
Similar to the way rising streams and creeks influence a river鈥檚 water level, overall
enrollment numbers can be affected by increases in different types of students,
including first-year, transfer and distance, he said. 鈥淪uccessive years of increased
new undergraduate enrollment swells the level of continuing undergraduate enrollment
as students matriculate toward graduation Healthy retention rates also contribute
to higher levels of enrollment,鈥 Cauley said. 鈥淚 liken NC Promise to added showers
of interest among high school and transfer students when 91热爆网 was already in the midst
of a wet season.鈥