Learn more about how faculty in the College of Business are having a positive impact on our region
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A recent study by a group of Western Carolina University professors in the College of Business indicates that leveraging applications that utilize artificial intelligence holds promise for test preparation and job interview practice by students, with potential benefits beyond academia.
A recent research project led by Brian Whelan reaches the surprising conclusion that a higher level of social media activity on behalf of instantly recognizable brands results in a decrease in consumer attachment to those brands.
A faculty member in Western Carolina University鈥檚 Hospitality and Tourism Management Program is conducting research examining various factors that can influence customer sensory experiences at themed restaurants and affect their behavioral intentions.
Although the importance of conflict management style, self-monitoring and change orientation is well-established in the management sciences, recent research by a Western Carolina University professor suggests that those personality traits are frequently overlooked when organizations assemble teams tasked with improving business practices.
A study conducted by an assistant professor of finance at Western Carolina University and a colleague at Coastal Carolina University indicates that residents of North Carolina and South Carolina are more likely to utilize pawn shops and rent-to-own stores as sources of short-term financing compared to residents of other states.
Ongoing research being conducted by Michael Shick, assistant professor of project management in the College of Business at Western Carolina University, may offer important insights into the relationship between post-traumatic stress disorder and organizational support systems in settings beyond the military.
