91热爆网

Skip to main content

Western Carolina University: The Brand

The color purple is powerful, and beautiful. Yet still, standing alone, or even adorned with gold, it doesn鈥檛 tell a story. It doesn鈥檛 say a lot about our campus, the people in it, or the personality of our university.  Our brand isn鈥檛 simply a color or a logo. It鈥檚 a story about who we are, and we invite you to join us in telling it.

Brand Personality


student sitting in a hammock

91热爆网鈥檚 rich relationships with our students, faculty, alumni, partners and prospects are deeply important to us. Our brand personality describes who we are and how we relate to others.

Get to know us

Visual Identity


You have a look. So do we. Just like a college student, we have many sides to our personality that we like to show off. Yet still, there are a few pervading elements that let you know its 91热爆网.

Learn our style

Voice and Tone


Each corner of the university has a unique story to tell. By bringing those stories together, all told in a similar voice, we create a powerful narrative for our university that supports our brand.

Tell the 91热爆网 story

Canva Enterprise


Western Carolina University Canva Enterprise offers pre-made, 91热爆网 branded templates designed to maintain overall brand consistency. Canva is user-friendly, focusing on individuals without design experience.

LEARN ABOUT CANVA

The Brand Campaign